EZShield® Style Guide

For our partners, we offer a number of branding choices for your custom identity protection program so that we can best fit your needs.

Please reach out to your dedicated EZShield client services manager at cs@ezshield.com to view this section.

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Partner Marketing - Introduction

EZShield’s Adoption Marketing Campaign gives our partners the freedom to customize a marketing strategy that best fits their unique business goals and needs. EZShield offers multi-channel solutions to help promote identity crime awareness for our partners’ ID Protection programs both online and within their organization.

Adoption Marketing Program Overview

Step 1: Pick Your Theme

Customize how your organization markets your ID Protection program. Choose from our eight themes – whose messages focus on a variety of generational audiences – based on your unique target audience.

Choose your theme

Step 2: Pick Your Display

Choose from print and digital display options that best fit your organization’s chosen marketing strategy to be used in your own marketing campaigns.

pick your display

Step 3: Pick Your Educational Resources & Tools

Choose from any of our additional educational tools that are designed to support your program.

pick your education

Step 1: Pick Your Theme

Every business is different, but the concept of marketing remains the same: tailored solutions for your audience so that you can better cater to their specific needs. We offer eight themes that speak to various generational groups (i.e. Baby Boomers, Generation X, Millennials, etc.) so you can choose a theme to best fit your program.


Theme 1: Palm of Your Hand

Message

“Identity Protection in the Palm of Your Hand"


Goal

If most of your customers are using smartphones, tablets and other digital platforms on a day-to-day basis, they're used to having everything they need no matter where they go. What can you do to account for your customers' digital shift? Shift with them.


"Palm of Your Hand" illustrates how your ID Protection program is easily accessible no matter where you go, emphasizing that our services are both secure and convenient for your customers' busy lives.


Target

Theme 1: Palm of Your Hand

Theme 2: Open to Thieves

Message

“You Wouldn’t Leave Your Life Open to Thieves. Why Leave Your Identity at RISK?”


Goal

Would you feel comfortable leaving your front door unlocked while you were away? What about leaving expensive jewelry in plain sight, or keeping your car unlocked overnight? Even though we go out of our way to secure our valuables every day, most of your customers would not include their identities in that list.


"Open to Thieves" is a reminder that your most valuable asset is your identity. Your ID Protection program offers your customers all the tools they need to keep their identities and personal information secure – just as they would for their houses, cars and other valuable items.


Target

Theme 2: Open to Thieves

Theme 3: 10 Years of Change

Message

“A lot can change in 10 years. Discover Identity Protection Built for what’s ahead.”


Goal

Whether your customers are reminiscing on the past or looking forward into the future, a lot can change over time. With new technological changes, devices and apps coming out every day, your customers may not always stop to think about the new risks posed to their identities.


“10 Years of Change” shows how your ID Protection program is “built for what’s ahead,” designed to keep up with our ever-changing technological world. Offer your customers the protection they need against the new ways criminals are committing fraud, identity theft and other identity crimes.


Target

Theme 3: 10 Years of Change

Theme 4: How ID Thieves See You

Message

“How do identity thieves see you?”


Goal

The Dark Web is a booming marketplace for identity thieves. One way that fraudsters make money is by trading stolen or breached information on the online black market.


“How ID Thieves See You” speaks to the continuously increasing number of data breaches and scams, prompting fraudsters to trade stolen information on the Dark Web. Your ID Protection program offers effective tools and resources to combat various online identity threats, as well as help prevent their identities from falling into the wrong hands.


Target

Theme 4: How ID Thieves See You

Theme 5: Protecting Your Story

Message

“Your name tells a story. Make sure it’s your own.”


Goal

Our names carry our stories and experiences, built from our valued accomplishments, hard work and prized memories. But identity thieves know that Shakespeare once said: "A rose by any other name would smell as sweet" – and they have no problem reaping the benefits of another's good name.


"Protecting Your Story" reminds us of the effort your customers put into creating a legacy for themselves. The services in your ID Protection program will help prevent criminals from rewriting their story.


Target

Theme 5: Protecting Your Story

Theme 6: Looking Out For You

Message

“You’re always looking our for others, but who’s looking out for you?”


Goal

Let's face it: our lives are filled with responsibilities. Between our families, finances, jobs and more, it can seem like we're always busy looking out for everyone else.


“Looking Out For You” is a testament to the work your customers put in every day to juggle life’s demands, while also ensuring that their own needs have been met. Offering effective ID Protection to your customers lets them know that you’ll always have their back – no matter how busy their lives may be.


Target

Theme 6: Looking Out For You

Theme 7: Me and My Identity

Message

“I am connected, adventurous and spontaneous. But I make sure my identity isn’t.”


Goal

We often think of “slowing down” as we get older. But it can also motivate us to start living our lives to the fullest whether it be through travelling, trying a new hobby or just spending more time with those we love.


“Me & My Identity" affirms that your customers are only as “old” as they feel. In fact, many of them are now more connected and adventurous than ever. The award-winning products and services included in your ID Protection program can help ease their minds when it comes to securing their identities, allowing them to live their fullest lives with confidence.


Target

Theme 7: Me and My Identity

Theme 8: Connected World

Message

“Protect your identity in today’s connected world.”


Goal

Technology can make our lives easier, especially when it comes to staying in touch with others. We can share cherished memories with our friends on social media sites, keep up with our loved ones by reading their posts and updates, and catch up with distant relatives with messages and calls from virtually anywhere in the world.


"Connected World" is a reminder that technology often moves faster than we can keep up. Your ID Protection program gives your customers the freedom to enjoy the conveniences of our connected world without putting their identities at risk.


Target

Theme 8: Connected World

Step 2: Pick Your Display

Print Display

Print displays are ready to be used to support your organization’s on-site marketing campaigns. Place pull-up banners and table tents on your counters, and hang small and large posters on your walls to reinforce your ID Protection messaging to anyone stopping by.

  • Pull Up Banner: 36in/w x 92in/h
  • Large Poster: 24in/w x 36in/h
  • Small Poster: 8.5in/w x 11in/h
  • Insert: 3.5in/w x 8.5in/h
  • Table Tent: 5.5in/w x 7in/h
follow best practices

Desktop and Mobile Web Ads

Digital displays are available to spread your messaging through online platforms. Opt into desktop or mobile ads so that your reach extends outside of your organization’s doors.

Desktop - Top Preforming
  • 336w x 280h (large rectangle)
  • 300w x 250h (medium rectangle)
  • 728w x 90h (leaderboard)
  • 300w x 600h (half page)
Mobile - Top Preforming
  • 320w x 100h
Desktop & Mobile, Extra
  • 120w x 600h
  • 250w x 205h
  • 320w x 50h
  • 320w x 480h
  • 468w x 60h
follow best practices

Step 3: Pick Your Educational Resources & Tools

We provide several additional resources that act as educational tools to promote your program. Here are some ways our additional resources can further support your marketing efforts:

  • Use our guide on harmful and misleading language to be sure your messaging is accurate and effective.

  • Place the Live Fraud Feed on your website to keep your customers or employees up-to-date on the latest ID protection tips, breach and scam news updates.

  • Educational content on fraud, identity theft and other identity crime risks by providing informational data sheets and videos.

Educational Data Sheets

Our goal is to empower others to proactively secure their sensitive information and overall identities. Place any of these educational data sheets in your organization or as downloadables on your website to offer valuable information and tips on various types of identity theft, scams and other identity crimes.

Social Media Safety

Learn about the risks posed to your identity when using social media platforms, and how to properly secure your information on these social sites.

Child Identity Theft

Did you know that children can be victims of identity theft too? Learn why children are at risk of identity theft, and how to protect your child’s information from identity thieves.

Criminal Identity Theft

Sometimes fraudsters continue committing crimes past the initial theft of your identity. Learn how identity thieves can use your information to rack up other criminal charges – and leave you to deal with the mess.

Synthetic Identity Theft

Find out what makes synthetic identity theft so difficult to catch, and how to spot the signs before it becomes a bigger issue.

Medical Identity Theft

Your identity can be used for more than just stealing funds. Learn how criminals use your identity to acquire medical prescriptions and procedures, health insurance benefits and more.

Scams and Prevention Tips

Scams come in all shapes and sizes. See how identity thieves get creative when it comes to stealing your information, and how to avoid falling for their scams.

EZShield Product Videos

Show your customers how your ID Protection program works! Utilize any of these videos to help support your own marketing campaigns.

EZShield Identity Crime Protection

When identity crime strikes, EZShield knows what to do. See how EZShield's ID Crime Protection works to secure, monitor and restore your identity when fraud or identity theft occur.

Length: 95 seconds
Sound Required? Yes
Voiceover: Yes
Music: Yes
Download Link:https://vimeo.com/289532968/a6c2c86c96 Embed Code:

<iframe allowFullScreen frameborder="0" height="564" src="https://player.vimeo.com/video/289532968" width="100%"></iframe>

EZShield in 60 Seconds

Education and awareness play a key role in properly protecting your identity from fraud or identity theft. See how prevention and education are at the forefront of EZShield's identity protection solutions.

Length: 60 seconds
Sound Required? No
Voiceover: No
Music: Yes
Download Link: https://vimeo.com/289365239/fef665089e Embed Code:

<iframe src="https://player.vimeo.com/video/289365239" width="100%" height="564" frameborder="0" allowfullscreen></iframe>

EZShield Online Identity Vault

Your sensitive information is more at-risk when it travels with you. See how EZShield's Online Identity Vault™ offers both security and convenience.

Length: 78 seconds
Sound Required? Yes
Voiceover: Yes
Music: Yes
Download Link: https://vimeo.com/289348996/38c5d761d1 Embed Code:

<iframe src="https://player.vimeo.com/video/289348996" width="100%" height="564" frameborder="0" allowfullscreen></iframe>

EZShield Combines Security & Convenience

EZShield’s award-winning mobile app provides powerful protection right at your fingertips. Enjoy secure and easy access to identity protection services anytime, anywhere. Available for immediate download on both Android and iOS device.

Length: 108 seconds
Sound Required? Yes
Voiceover: Yes
Music: Yes
Download Link: https://vimeo.com/289364221/26cb62034a Embed Code:

 <iframe src="https://player.vimeo.com/video/289364221" width="100%" height="564" frameborder="0" allowfullscreen></iframe>

EZShield Business Protection

A successful business consists of many moving parts. See how EZShield Business Protection is designed to address the unique threats targeting small businesses and their owners.

Length: 140 seconds
Sound Required? Yes
Voiceover: Yes
Music: Yes
Download Link: https://vimeo.com/289364753/dccc66817b Embed Code:

 <iframe src="https://player.vimeo.com/video/289364753" width="100%" height="564" frameborder="0" allowfullscreen></iframe>

Provide Top ID Crime News Feed on Your Website

Stay informed with the latest content from EZShield and our educational blog Fighting Identity Crimes. The Live Fraud Feed meets your needs all in one place — conveniently keeping you and your customers up-to-date from your fraud education center. Leverage this valuable resource now by filling out the form below.

Your Live Fraud Feed Includes:

  • Timely educational content from fraud industry experts
  • The latest breach alerts and scam news with sound solutions
  • Tips and prevention measures to keep consumers secure
  • Optimized content to fit all electronic devices
  • Simple integration and customized disclaimer

Learn More and Sign Up Here: https://www.ezshield.com/provide-top-id-crime-news/